Brewer's Droop #254

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DStv’s HOLD ON THE MARKET

Now I know this probably isn’t true, but I’m getting the distinct impression that a lot of people are cancelling their subscriptions – or simply not watching the channels as much as they used to.

The first point is that every year, they increase their fees – regardless of what’s happening in the economy (but that’s short-sighted capitalism for you). Increasingly, people are saying to me “I’m a bit sick of paying out nearly a grand a month – and for what?”

It’s a valid question because there isn’t a lot of new stuff. Oh sure, there are some great new programmes on at the moment – Benidorm being my favourite (honest). But when you pay a sub of more than R10,000 a year you kind of expect a few new programmes every now and then don’t you? And when there IS an increase on top you’d probably expect a bit more.

Quite a lot of guys I know have said “I get it mainly for the sport – but I can watch that at the pub.”

But apart from a (possible) decrease in subscribers, the above complaint could also result in fewer viewers – and that might affect ad revenue of course.

But I may be wrong of course because I’m only listening to friends after all. One thing I do know for certain is that they really must improve their communication skills. I pay my subscription on the same day every month. They, however, seem to be oblivious to this and, the day before I pay, they send me text messages saying “please pay before the 1st to avoid missing out on your favourite shows…” In other words, pay up or we’ll cut you off, which is not the best way to communicate with customers is it?

TRUMP/CLINTON AND THOSE POLLS

I’ve written a piece about the recent events in the USA (and also Brexit for that matter). It also describes what a Kakistocracy is. If you want to take a look go to Biz Com Story

SOMETHING QUITE INTERESTING

(and apparently true)

The passenger steamer SS Warrimoo was quietly knifing its way through the waters of the mid-Pacific on its way from Vancouver to Australia.

The navigator had just finished working out a star fix and brought the master, Captain John Phillips, the result.

The Warrimoo’s position was latitude 0 degrees x 31 minutes north and longitude 179 degrees x 30 minutes west.

The date was 31 December 1899.

“Know what this means?” First Mate Payton broke in, “we’re only a few miles from the intersection of the Equator and the International Date Line”.

Captain Phillips was prankish enough to take full advantage of the opportunity for achieving the navigational freak of a lifetime. He called his navigators to the bridge to check and double check the ships position. He changed course slightly so as to bear directly on his mark. Then he adjusted the engine speed.

The calm weather and clear night worked in his favour.

At midnight the “Warrimoo” lay on the Equator at exactly the point where it crossed the International Date Line!

The consequences of this bizarre position were many. The forward part of the ship was in the Southern Hemisphere and the middle of summer whilst the stern was in the Northern Hemisphere and in the middle of winter.

The date in the aft part of the ship was 31 December 1899. Forward it was 1 January 1900.

This ship was therefore not only in two different days, two different months, two different seasons and two different years but in two different centuries – all at the same time.

Must have played havoc with the crew’s iphones.

Only a few weeks to go before Christmas!

Enjoy!

Chris

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Comments

  1. Benidorm? Really???? I agree about the dstv rates though – very expensive for what it offers

    Reply
    • Well, I’ve always been a sucker for cultural programmes Sean.

      Reply
  2. Was in Finland a few years ago. great Sat TV in the company apartment. Six Discovery channels for starters, can choose your channels, few repeats and low price in terms of Helsinki Hamburgers. Only 5 million people in whole country. So how come the TV utopia? Simple. Two or three service providers to choose from.

    PS Love your piece about the polls. Marketing people know these things but you have put it in a nutshell for those who were surprised (and sore losers) by the outcome of both events.

    Reply
  3. I cancelled my DSTV when they put the rates up, yet again, earlier this year. I’m watching MUCH BETTER programs via the internet than ever before!

    Thry’re not keeping up with what their customers want and their time is now over.

    Reply
  4. Youtube rules choose what you want to and kill any ads after 4 seconds
    It is interesting to note that most hour long programmes are only 45 minutes without the adverts
    😉
    Wynn

    Reply

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